There are a lot of things that you have to think about when you are making a copy for a B2B site and you have to pay a lot of attention to the content. One of the things that you have to keep in mind while constructing the sites content is to keep the page focused. If you want to add multiple topics on the page, you have to make multiple pages for it. It is really important to discuss one topic at a time as this can be a great avenue to boost your performance on search rankings. Search engine crawlers are programmed to look for the topical focus of a certain page and this is the reason why you cannot confuse pages. When you are into website promotion, you have to pay a lot of attention to the keyword that you are using and be sure that your content is focused on that keyword strategy. If you use too many keywords, this can be bad for your SEO and, in turn, it might harm the progress that you have made in advancing your page. This is just one of the things that you have to bear in mind for B2B SEO.